Customer is a king in today's scenario. Organizations must have to think to serve the better quality service at lower cost to the customer. The customer relationship management software has more focused marketing with improved customer satisfaction. A good Customer Relationship Management consist of following-
* Sales Force Automation
* Marketing Automation
* Customer Service/Support/Complaint Handling
* Channel/Partner Relationship Management
* Customer Self Service
* Integration to other ERP Software/System
The CRM Industry is growing at an annual rate of 30-40 per cent. The CRM industry is highly fragmented. India will have an enormous impact, as suppliers and consumers. Now billions of people combined to take an ever-growing role as the world's service suppliers. Growth of the affluent local customers will mean that CRM will become a critical strategy. India has always been a leader as development center for CRM technologies and other IT technologies. India has also been the hub for the customer services part of leading global businesses through confined and outsourced contact center.
Following are the most popular CRM software in India.
* Maximizer Software
* HEAT (an operational solution)
* Open CRX
* Custom development of CRM solution
As competition intensifies, organizations are trying every trick in the book to retain existing customers and add new customer, with a wide range of services driving the market for CRM applications in the process. It plays an important role in acquiring new customers. It helps us to design better customized products as per customer needs. It improves service levels and reduces operational costs. It means more quality business. CRM with business intelligence tools can help organization monitor the ebb and flow of customer behavior, giving them a holistic 360-degree view of their customers.